Senior Growth Marketing Manager, Paid Social
Core
Own, scale, and optimize the Paid Social engine (Meta core) to drive down-funnel pipeline, efficient CAC, and customer acquisition.
Role type
Senior Growth Marketing Manager (Paid Social)
Builds
Scalable audience models, high-velocity creative testing engine, and predictable acquisition channels
Domain
FinTech / B2B SaaS
Required skills
Meta paid social strategy, unit economics (CAC/LTV), attribution modeling, audience strategy, structured experimentation, creative hypothesis translation, server-side tracking (CAPI), cross-functional partnership
Preferred skills
FinTech marketing experience, product-led growth familiarity
Technologies
Meta Ads, CAPI, CRM, Analytics platforms
Responsibilities
Own Meta + emerging channel budgets and downstream pipeline/revenue; Partner with Data to improve conversion signals and offline tracking; Build hypothesis-driven testing frameworks for audiences, bidding, and creative; Develop full-funnel strategies from awareness to conversion; Translate performance data into creative briefs and recommendations; Partner with Sales/Analytics to connect paid social to revenue outcomes
Seniority
Senior, hands-on IC
