Catalog Marketing Manager
Core
Drive growth of SME T catalog (Mandopop) in the Taiwan market through digital marketing campaigns to maximize revenue and market share.
Role type
Catalog Marketing Manager
Builds
Digital marketing campaigns for Mandopop artists
Domain
Music industry, Mandopop
Deliverable
product features
Required skills
Digital campaign creation, Artist milestone planning, Cultural/seasonal campaign ideation, Cross-functional collaboration, Market opportunity identification
Responsibilities
Develop and deliver extensive reach campaigns around local catalog; Create campaigns celebrating artist milestones, album anniversaries, and birthdays; Create cultural and seasonal campaign ideas; Collaborate with frontline marketing teams to promote artist catalogs around new releases; Identify new opportunities in alignment with the business to leverage key calendar moments.
