Marketing Specialist, Consumer Products - Korea (FTC)
Core
Develop and execute integrated marketing campaigns for Netflix Consumer Products in Korea, connecting fans to content and driving brand affinity through product stories and partnerships.
Role type
Senior Marketing Specialist (Consumer Products)
Builds
Integrated go-to-market campaigns, product stories, and fan experiences for Netflix titles in Korea
Domain
Entertainment / Consumer Products / Korea
Deliverable
product features
Required skills
Integrated campaign planning, cross-channel marketing (digital, social, influencer, e-commerce, retail, PR, experiential), partner management, cultural insight translation, project management, budget management, creative asset coordination, performance measurement, strategic partner leadership, retail strategy, agile creative production
Preferred skills
Experience with globally recognized brands, major entertainment IP, culturally relevant brand collaborations
Technologies
Digital platforms, social media, e-commerce platforms, retail channels, influencer platforms
Responsibilities
Develop and execute Consumer Products marketing plans; Create culturally relevant campaign ideas and product stories; Coordinate campaigns across multiple channels; Work with licensees, retailers, agencies, and internal teams; Manage campaign timelines, assets, and budgets; Identify influencer and media opportunities; Develop campaign briefs and partner toolkits; Ensure brand guideline compliance; Monitor consumer behavior and cultural trends; Track campaign performance; Lead partners on marketing strategy; Build retail strategies; Source and manage external creative talent
Seniority
Senior, hands-on IC
