Specialist, Search Engine Marketing (SEM)
Core
Own and grow restaurant-facing B2B paid search programs across Google Ads and Microsoft Advertising in over ten markets.
Role type
Specialist, Search Engine Marketing (SEM)
Builds
B2B paid search campaigns, landing page experiences, and performance reporting dashboards
Domain
B2B Marketing / Search Engine Marketing
Required skills
Google Ads, Microsoft Advertising, keyword strategy, bid strategy tuning, landing page A/B testing, conversion tracking, GA4, Looker Studio, SQL, Salesforce
Preferred skills
B2B lead generation experience, SQL data warehouse optimization, AI-led ad products (AI Max, Performance Max), Google Ads certifications, Microsoft Advertising certification
Technologies
Google Ads, Microsoft Advertising, GA4, Looker Studio, Snowflake, BigQuery, Salesforce
Responsibilities
Manage full campaign lifecycle including budget pacing and performance reporting; execute keyword and search term mining; tune bid strategies for efficiency; design and run landing page A/B tests; lead testing roadmap for new AI ad products; build trusted reporting dashboards
Seniority
Specialist, hands-on IC