Head of Growth - Germany
Core
Lead growth strategy and team for Butternut Box's German market, focusing on D2C dog food acquisition and retention.
Role type
Senior Growth Lead (Head of Growth)
Builds
D2C dog food subscription service
Domain
Pet food / D2C / Performance Marketing
Deliverable
product features
Required skills
Strategic growth planning, Omnichannel marketing expertise, Team leadership (3+ specialists), Data analytics, CRO, Budget ownership
Preferred skills
Subscription model experience, New channel building, Matrix management
Technologies
Performance marketing tools, Analytics platforms
Responsibilities
Own German acquisition budget and channel mix, Lead and mentor channel specialists and agency partners, Partner with Country Director on forecasting and expansion, Optimize payback periods and LTVs, Own performance reporting
Seniority
Senior, hands-on IC with leadership responsibilities