VP, Growth Marketing
Core
Own the end-to-end growth marketing strategy and revenue generation engine for a SaaS platform connecting brands with creators, managing budget, team, and execution across paid media, SEO, email, and lifecycle marketing.
Role type
VP of Growth Marketing (Player-Coach)
Builds
Later's growth marketing engine driving acquisition, retention, and revenue across three business lines (Later Influence, Later Social, Creator/Affiliate)
Domain
B2B SaaS / Influencer Marketing / Creator Economy
Required skills
Growth strategy, budget ownership, team leadership (12+), paid media, SEO/AEO, email lifecycle, CRO, ABM, attribution modeling, experiment design, CRM/Marketing automation
Preferred skills
Creator/influencer marketing experience, ABM partnership with Sales, B2B SaaS/PLG scaling
Technologies
GA4, Amplitude, Looker, Mode, Salesforce, HubSpot, Marketo, Klaviyo, Iterable, Braze
Responsibilities
Own growth marketing strategy and budget allocation; Lead and develop a team of 12+ marketers; Execute paid media, SEO, email, and CRO strategies; Partner with Sales on ABM and pipeline; Drive measurement and experimentation roadmap.
Seniority
VP, Senior Leadership
