Performance Marketing Manager
Core
Scaling the digital acquisition engine for an independent investment advisory firm through paid media campaigns.
Role type
Performance Marketing Manager
Builds
Paid search, social, and programmatic advertising campaigns
Domain
Financial Services / Digital Marketing
Required skills
Paid media campaign management, SEM optimization, paid social advertising, programmatic advertising, Google Analytics, data-driven optimization, cross-functional collaboration
Preferred skills
Google Ads certification, Google Analytics certification, Meta/Facebook Blueprint certification
Technologies
Google Analytics, Google Ads, Meta/Facebook platforms
Responsibilities
Launch and optimize paid campaigns across search, social, and programmatic channels; monitor real-time performance and implement data-driven optimizations; partner with external media agencies; collaborate with creative teams on ad assets; validate performance data and troubleshoot tracking issues; maintain campaign reporting; support integrated marketing efforts across channels.
Seniority
Mid-Senior, hands-on IC