Director, Marketing Operations
Core
Own the systems, data, and reporting infrastructure behind the B2B Growth Marketing team, leading analytics, operations, and web optimization while serving as the primary data partner for Sales, RevOps, and Finance.
Role type
Director, Marketing Operations (B2B Growth)
Builds
B2B marketing analytics stack, pipeline attribution models, and AI-powered reporting workflows.
Domain
B2B Healthcare Technology / Marketing Operations
Deliverable
production ML models
Required skills
B2B marketing operations, marketing automation (HubSpot/Salesforce), pipeline attribution, data governance, budget ownership, team leadership, A/B testing, AI tool implementation
Preferred skills
Enterprise sales cycle experience, multi-million dollar budget management, WCAG accessibility standards
Technologies
HubSpot, Salesforce, CaliberMind, GA4, Looker, Data Studio, Webflow, Asana, Jira
Responsibilities
Own HubSpot/Salesforce instrumentation and lead management strategy; define and maintain multi-touch attribution methodology; manage B2B marketing budget and vendor relationships; lead annual/quarterly budgeting and FY planning; manage web team for navigation, landing pages, and CRO; build and develop a team covering analytics, ops, and optimization; serve as cross-functional partner for Sales, RevOps, and Finance on shared data.
Seniority
Director, hands-on IC with team leadership
