Responsable du marketing produit
Core
Define product positioning and go-to-market strategy for a specific business unit, driving cross-functional alignment between sales, product, and marketing teams.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Product positioning, go-to-market plans, customer retention and expansion programs, analyst relations content.
Domain
B2B SaaS / Subscription Economy
Deliverable
product features | dashboards & analysis
Required skills
B2B SaaS product marketing strategy, competitive intelligence, market research, customer retention/expansion program development, analyst relations management, cross-functional collaboration, data-driven decision making, pricing analysis
Preferred skills
Product-led growth (PLG) strategies
Technologies
Gartner, market research tools, competitive intelligence platforms
Responsibilities
Lead end-to-end go-to-market strategy for product launches including positioning and success metrics; Define marketing KPIs aligned with revenue pipeline and track performance; Collaborate with Product Management to shape product roadmaps based on market insights; Build and deploy customer marketing strategies focusing on retention and upsell/cross-sell; Manage analyst relations including briefings and study requests; Represent product marketing in cross-functional planning meetings; Contribute to pricing analysis and positioning recommendations
Seniority
Mid-level, hands-on IC