Gestionnaire en Marketing
Core
B2B marketing specialist driving integrated marketing initiatives for the Firstbase business unit to accelerate growth and generate measurable commercial impact.
Role type
Individual contributor B2B marketing manager
Builds
Integrated marketing campaigns, product launches, and go-to-market programs for Firstbase
Domain
SaaS / Technology / B2B
Deliverable
product features
Required skills
B2B marketing strategy, product portfolio management, direct and indirect sales models, pipeline generation, stakeholder management, cross-functional collaboration, data-driven analysis, A/B testing, external agency management
Preferred skills
AI tool proficiency, conversion rate optimization, cross-selling opportunities identification
Technologies
Marketing automation tools, analytics platforms, AI productivity tools
Responsibilities
Develop and implement integrated annual and quarterly marketing plans; Lead campaign strategy including digital initiatives, events, content, and training; Collaborate with Product Marketing on launches; Define KPIs and measure results against revenue goals; Translate business priorities into marketing programs with clear ROI expectations; Manage multiple initiatives simultaneously; Supervise external vendors or partner agencies; Identify cross-selling and co-marketing opportunities; Present marketing results and analysis to operational stakeholders; Continuously improve programs based on performance data and customer feedback