Product Marketing Manager
Core
Own the full go-to-market strategy and positioning for a Business Unit's product line, translating market intelligence into actionable plans for sales and product teams.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, positioning narratives, customer advocacy programs, and analyst relations briefings for a subscription commerce platform.
Domain
B2B SaaS / Subscription Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Go-to-market strategy ownership, competitive analysis, win/loss research, market intelligence, analyst relations, customer marketing, expansion-stage program development, pricing analysis
Preferred skills
Product-led growth (PLG) strategies
Technologies
Gartner, PartnerStack
Responsibilities
Define product marketing outcomes and success metrics tied to pipeline and revenue targets; Partner with Product Management to shape the roadmap using competitive intelligence; Build and execute customer marketing and advocacy programs; Own analyst relations including research firm briefings; Represent product marketing in cross-functional planning; Contribute to pricing analysis and packaging decisions
Seniority
Mid-level, hands-on IC