Principal Program Manager, Go-To-Market
Core
Strategic architect and program manager for GitLab's high-stakes product launches and go-to-market execution, integrating AI agents to automate workflows and drive adoption.
Role type
Principal Program Manager, Go-To-Market
Builds
Scalable launch frameworks for 15+ minor and major releases annually; production AI agent workflows for marketing coordination.
Domain
SaaS / DevSecOps / AI-driven Marketing
Deliverable
production ML models | product features
Required skills
Program management for complex cross-functional initiatives, hands-on experience with AI agents and automations, building scalable launch frameworks, influencing without direct authority, data-driven decision making, executive communication, managing concurrent high-stakes workstreams.
Preferred skills
Experience in large distributed organizations, fluency with project management tools enhanced by AI automation, ability to travel.
Technologies
GitLab, AI agents, project management tools with AI automation.
Responsibilities
Orchestrate minor and major product launches, convert manual coordination into shared AI workflows, align go-to-market functions across product, design, and growth, codify program operating systems, measure success by pipeline and adoption metrics.
Seniority
Principal, hands-on IC with executive visibility