Manager Social Media Marketing (m/w/d)
Core
Building an independent Organic Social Media presence for FlixTrain, a challenger brand in long-distance travel, by defining strategy, selecting platforms, and managing content production.
Role type
Manager, Organic Social Media Marketing
Builds
Organic social media channels, content strategies, and community engagement for FlixTrain
Domain
Travel industry, Digital Marketing
Deliverable
product features
Required skills
Organic social media strategy, platform selection, content creation, community management, agency management, budget management, KPI definition, social listening, stakeholder management
Preferred skills
Experience in both corporate and agency settings, building social structures from scratch, trend analysis, cross-functional collaboration
Technologies
Social media platforms, Social listening tools
Responsibilities
Develop Organic Social strategy and define target audiences; Decide on platform focus and expansion; Create platform-native content formats; Manage community engagement and crisis communication; Build and manage agency/partner setups; Measure impact via KPIs and reporting; Collaborate with Brand and Creative teams
Seniority
Manager, hands-on leadership
