GTM Builder (US) - Moving & Home
Core
Identify and build a new growth engine for the 'moving' customer segment by testing business hypotheses, building prototypes, and validating economics from zero.
Role type
Strategy-level GTM builder (zero-to-one)
Builds
New business lines, prototypes, landing pages, partner pitches, and validated economic models for the moving segment.
Domain
Consumer goods (home decor, plants, lighting) + Go-to-Market strategy
Deliverable
product features
Required skills
Strategic judgment, rapid prototyping, business model validation, partnership development, hypothesis testing
Preferred skills
Experience in zero-to-one growth, consumer brand building, cross-functional leadership
Technologies
None specified
Responsibilities
Define the biggest opportunity in the moving segment, pick a strategic bet, build a tangible prototype or pitch, test economics, and iterate based on results.
Seniority
Senior, hands-on IC
