Senior Retirement & Insurance Client Marketing Manager
Core
Develop and execute integrated marketing strategies and campaigns for Franklin Templeton's US Retirement, Insurance, and 529 business to drive asset growth and deepen client engagement.
Role type
Senior Client Marketing Manager (Financial Services)
Builds
Integrated marketing programs, content, and launch plans for retirement and insurance investment solutions
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Strategic marketing planning, cross-functional collaboration, project management, data-driven campaign optimization, stakeholder relationship management, product launch coordination
Preferred skills
Insurance and retirement business experience, Series 7 and 63 licenses, financial markets knowledge, digital marketing expertise
Technologies
Modern marketing channels and technologies
Responsibilities
Develop strategic marketing plans aligned with business priorities; Execute integrated campaigns across content, email, web, and events; Monitor campaign performance and recommend optimizations; Manage project timelines, budgets, and resources; Support product launches and mandate implementations; Build relationships with internal stakeholders and external partner firms
Seniority
Senior, hands-on IC