Program Marketing Specialist
Core
Partner with utility clients to execute digital and traditional marketing campaigns driving end-user enrollment in residential demand response programs.
Role type
B2C acquisition marketing specialist
Builds
Marketing campaigns and enrollment strategies for utility demand response programs
Domain
Energy / Utilities
Deliverable
product features
Required skills
B2C acquisition marketing, project management, SEO, email marketing, CRO, social media, data visualization, Excel, Google Analytics
Preferred skills
Energy industry knowledge, UX best practices
Responsibilities
Partner with utility clients to drive end-user enrollment, build relationships with client counterparts, present program marketing strategies and project plans, create and maintain marketing materials across platforms, develop knowledge base content and case studies, ensure consistent marketing messaging
Seniority
Mid-level, hands-on IC
