Head of Member Growth
Core
Own member enrollment and revenue for Maven's core business by building a scalable enrollment engine and driving new growth strategies.
Role type
Senior Director, Head of Member Growth (Player-Coach)
Builds
Scalable enrollment engine and new member acquisition channels
Domain
Healthcare / Women's Health / B2B2C
Required skills
Growth strategy, Funnel optimization, Cross-functional leadership, Data analysis, Forecasting, Unit economics, Stakeholder management, Strategic planning, Team leadership, Experimentation
Preferred skills
Healthcare/benefits experience, Subscription business experience, New market expansion
Technologies
Data tools, Funnel analytics platforms, Forecasting models
Responsibilities
Set enrollment strategy and act as control tower for cross-functional teams; Build and run the full enrollment journey from eligible population to activated member; Identify and open new avenues for member growth beyond current channels; Optimize the enrollment funnel using quantitative rigor and data; Hold Client Success, Marketing, Product, Finance, and other teams accountable to operational KPIs; Lead a small team while executing hands-on work in the funnel and data.
Seniority
Senior Director, hands-on IC with team leadership