Director, Brand Influence, Advocacy & AI Discovery
Core
Define and execute long-term customer advocacy and AI discovery strategy to build trust, authority, and discoverability for Calendly across AI-powered platforms and traditional channels.
Role type
Director, Brand Influence, Advocacy & AI Discovery
Builds
A modern advocacy engine and AI-powered discovery presence for a B2B SaaS scheduling platform.
Domain
B2B SaaS, Marketing, AI-powered search ecosystems (AEO/GEO)
Deliverable
product features
Required skills
Customer advocacy strategy, PR/Communications management, community program scaling, executive communication, cross-functional leadership, analytical mindset, KPI definition
Preferred skills
High-growth B2B SaaS experience ($100M+ ARR), AI-powered search ecosystem knowledge, advocacy platform expertise, review platform leverage
Technologies
Influitive, Gainsight, Khoros, G2, Trustradius, ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot
Responsibilities
Define and manage channel roadmaps for social media and PR/Communications; Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs; Develop a customer evidence engine transforming success into trusted digital assets; Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO); Increase visibility across AI-powered discovery platforms; Expand presence across review sites, communities, and partner ecosystems; Lead employee and executive advocacy initiatives; Coach and develop the advocacy, social, and PR team; Measure performance using traditional and emerging AI discovery metrics.
Seniority
Director, strategic leadership with hands-on execution
