Display Marketing Manager (m/w/d)
Core
Develop cross-channel strategies and manage programmatic display and online video campaigns for advertiser clients.
Role type
Display Marketing Manager
Builds
Programmatic display and video campaigns for advertiser clients
Domain
Digital advertising, Data-driven marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, Campaign implementation, DSP management, Tracking & Analytics, Budget planning, KPI controlling, Presentation skills
Preferred skills
Data marketing expertise, Full-Stack solution knowledge, Awareness of advertising trends
Technologies
DV360, TheTradeDesk, AdForm, Amazon DSP, GMP
Responsibilities
Plan and steer data-based programmatic display and online video campaigns, Set up campaigns in selected DSPs, Act as primary contact for clients on annual planning, Monitor performance and ensure quality of ad placements, Lead recommendations for campaign optimization, Develop the data marketing area
Seniority
Mid-level, hands-on IC
