Team Lead, Product Marketing
Core
Lead a product marketing team to drive A-Z digital marketing strategy, execution, and revenue growth for leading websites.
Role type
Senior Team Lead, Product Marketing
Builds
Digital marketing campaigns, user acquisition and retention strategies, SEO optimizations, and landing page improvements.
Domain
Internet technology / Adult entertainment and games
Deliverable
product features
Required skills
Digital marketing strategy, team leadership and mentoring, display advertising management, A/B testing and optimization, SEO and keyword research, data analysis and reporting, stakeholder management, campaign performance tracking
Preferred skills
Copywriting, adult industry knowledge, experience at medium/large companies, statistics or math education
Technologies
Display advertising platforms, SEO tools, A/B testing frameworks, analytics platforms
Responsibilities
Lead and mentor a team of product marketing specialists; define promotional strategies to meet sales targets; oversee execution of display advertising tactics; guide analysis of traffic sources and metrics for revenue generation; drive an A/B testing and optimization culture; monitor market changes and benchmark against competitors; design and monitor user acquisition and retention strategies; consolidate and present metrics to stakeholders; oversee traffic, keyword rankings, and SEO functionality; partner with Product Managers and Monetization specialists on SEO ideas; manage team workload and reporting cadence.
