Head of Consumer Growth
Core
Lead go-to-market strategy and acquisition engine for SumUp's consumer financial product across six European markets, leveraging the existing merchant network for distribution.
Role type
Head of Consumer Growth (Strategy & Team Leadership)
Builds
Consumer financial product ecosystem and acquisition channels
Domain
Fintech / Consumer Finance / Payments
Required skills
Full-funnel growth strategy, multi-market scaling, acquisition channel mix, unit economics, team building, commercial investment decisions, experimentation mindset, financial services marketing regulations
Preferred skills
Consumer fintech/neobank experience, early-stage environment operation, cross-functional partnership
Technologies
Performance marketing platforms, CRM systems, attribution tools
Responsibilities
Own go-to-market strategy and growth plan; Build and lead multidisciplinary growth team; Develop balanced acquisition model combining paid channels and merchant network; Take commercial ownership of growth investment and forecasting; Establish test-and-learn programme; Partner with Product, Brand, and Communications teams; Represent growth in leadership discussions
Seniority
Senior, hands-on IC with strategic scope