Director, Demand Generation
Core
Orchestrate a global demand generation engine to fuel revenue pipeline growth, leading multi-channel strategies including paid advertising, events, field marketing, and ABM.
Role type
Director of Demand Generation (Marketing Executive Leadership)
Builds
Global revenue pipeline, new product launches, and market expansion for Industrial AI solutions
Domain
Industrial AI / Manufacturing / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic vision for multi-channel demand generation, B2B demand funnel mastery, large-scale global budget management, executive stakeholder influence, cross-functional alignment with Sales/Product/Finance, team scaling and mentorship, MarTech stack governance, data-driven decision making
Preferred skills
Experience launching new products and segments, translating complex data into executive narratives, building high-performance marketing cultures
Technologies
MarTech stack (attribution, reporting, pipeline visibility tools)
Responsibilities
Cultivate multi-channel demand generation strategy aligned with corporate objectives, lead quarterly and annual pipeline modeling and forecasting, guide and develop high-impact marketing teams, set strategic direction for enterprise ABM frameworks, synthesize analytics into executive insights, direct demand-gen budget allocation, mentor Marketing Operations on growth infrastructure, lead Marketing Business Reviews
Seniority
Director, Executive Leadership Team
