Director of Digital Acquisition Strategy
Core
Own strategy, performance, and budget across Paid Search, SEO/GEO, and Affiliates to drive digital acquisition for a life insurance technology company.
Role type
Director of Digital Acquisition Strategy (Strategic IC)
Builds
Customer acquisition channels and go-to-market strategy for life insurance products
Domain
Insurtech / Direct Response Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, team leadership, complex problem solving, funnel diagnosis, financial forecasting, new product strategy, performance management, cross-functional collaboration, thought leadership, analytical rigor, operational agility, technical collaboration, testing rigor
Preferred skills
Fintech or Insurtech experience, in-house experience at high-growth DTC companies
Technologies
Paid Search, SEO/GEO, Affiliates, MS Excel, Tableau, AdTech platforms
Responsibilities
Lead strategy, budget allocation, and performance of acquisition channels; manage and develop a team of channel managers; solve ambiguous high-stakes questions regarding competitive shifts and measurement; diagnose funnel drop-offs and advocate for fixes with Product and Analytics; partner with Finance on forecasting and scenario modeling; shape go-to-market strategy for new products; monitor and optimize channel performance; collaborate with Creative, Analytics, MarTech, and Growth Product teams; drive innovation through rigorous testing and strategic recommendations
Seniority
Director, strategic leadership with hands-on analytical capability
