Director of Product Marketing
Core
Own how Pair Team connects its AI-enabled medical and social care platform to Medicaid and Medicare patients, driving enrollment, engagement, and retention through positioning, messaging, and lifecycle experiences.
Role type
Director of Product Marketing
Builds
Patient-facing positioning, messaging architecture, onboarding and lifecycle communication programs, and go-to-market strategies for new features and service lines.
Domain
Healthcare / Medicaid & Medicare / AI-enabled social care
Deliverable
product features
Required skills
Product marketing leadership, positioning and messaging strategy, customer insight research (qualitative/quantitative), go-to-market execution, lifecycle marketing, cross-functional partnership, data-driven measurement, storytelling and copywriting.
Preferred skills
Consumer or direct-to-patient lifecycle marketing, healthcare/regulated industry experience.
Technologies
None stated
Responsibilities
Build deep understanding of patients and members across Medicaid and Medicare; own audience segmentation and voice-of-patient research; track competitive landscape and translate into positioning; craft patient-facing value propositions and message architecture; design end-to-end patient journey including welcome kits and re-engagement; lead go-to-market for new features and service lines; partner with Product, Growth, and Brand to lift conversion; run message and creative testing with statistical discipline.
Seniority
Director, hands-on IC
