Product Group Lead
Core
Own the strategy, roadmap, and execution of Acquire, a core product that converts AI predictive models (LTV, churn, intent) into conversion signals for smarter bidding on Google, Meta, and other ad channels.
Role type
Senior Product Group Lead (Player-Coach)
Builds
Acquire product (predictive modeling engine for performance marketing)
Domain
Ad-tech / Growth Marketing / AI Predictive Models
Deliverable
production ML models
Required skills
Product strategy & roadmap ownership, Team leadership (managing 3 PMs), Cross-functional influence, Ad platform mechanics expertise, AI/ML product design, Agentic workflow design, Data fluency
Preferred skills
Marketing technology background, Paid acquisition/bidding experience, LLM workflow integration
Technologies
Google Ads, Meta Ads, Salesforce, Braze, Smart Bidding (tCPA/tROAS), SKAN
Responsibilities
Define and own end-to-end product strategy and success metrics; Lead, coach, and grow a group of three Product Managers; Partner with Data Science to translate model capabilities into product value; Embed with Operations to productize manual workflows into scalable agent-driven capabilities; Partner with Sales, Customer Success, and Marketing on positioning and launch readiness.
