Product Marketing Manager - GTM Content
Core
Translate product positioning and buyer insights into compelling GTM content assets to drive buyer progression and sales adoption.
Role type
Product Marketing Manager (GTM Content)
Builds
Solution briefs, campaign content, case studies, landing pages, one-pagers, and sales/partner enablement materials
Domain
B2B SaaS / Revenue Technology
Deliverable
product features
Required skills
B2B content creation, persona-based messaging, solution storytelling, cross-functional collaboration, project management, conversion-oriented writing
Preferred skills
SaaS/B2B technology market knowledge, revenue operations understanding
Technologies
None stated
Responsibilities
Write and deliver high-velocity content assets (solution briefs, landing pages, etc.) within 5-day turnarounds; Develop tailored content for specific buyer roles (CIO, CFO, Sales Leaders); Partner with product marketing on messaging frameworks; Support demand generation with campaign-ready content; Enable sales with prospecting and deal-cycle assets
Seniority
Mid-level, hands-on IC
