Marketing Automation Officer
Core
Manage and maintain the company's marketing automation platform to execute multi-channel campaigns effectively.
Role type
Marketing Automation Officer
Builds
Automated multi-channel campaigns
Domain
Marketing Technology
Deliverable
product features
Required skills
Marketing automation platforms, A/B testing, data cleaning, campaign performance analysis, flow and content testing, process documentation
Preferred skills
Multi-channel campaign execution, industry trend awareness
Responsibilities
Develop and implement automated multi-channel campaigns, monitor and analyze campaign performance metrics, provide insights to improve performance, assist in data management and cleaning, build and test flows and content per channel, conduct quality assurance tests for campaigns, coordinate with Content and Translation teams, document platform processes
Seniority
Mid-level, 2+ years experience
