Head, E-Business
Core
Lead the development and management of online, eCard, and electronic insurance platforms to drive income generation and self-service capabilities for retail insurance products.
Role type
Head of E-Business (Strategy & Product)
Builds
Online insurance platforms, self-service claims portals, and digital marketing campaigns
Domain
Insurance / E-commerce
Deliverable
product features
Required skills
E-commerce strategy, digital marketing leadership, sales planning, business process analysis, requirements specification, stakeholder management, data-driven optimization
Preferred skills
Innovation in digital solutions, social media management, brand representation, customer expectation management
Technologies
eCommerce platforms, marketing automation tools, social media channels, digital advertising networks
Responsibilities
Manage and administer online/electronic insurance platforms; Develop new fully electronic products; Lead digital marketing efforts including social media, display ads, and email campaigns; Create and optimize self-service platforms for retail sales; Analyze performance against KPIs and drive site improvements; Manage creative direction for online ads and landing pages
Seniority
Senior, strategic leadership
