Audience Management
Core
Lead Analyst managing targeted marketing offers for existing customers in the lending sector, overseeing project requirements, package development, and offer implementation across online and offline channels.
Role type
Senior Program Management Lead Analyst (Marketing)
Builds
Customer-centric marketing campaigns and offer implementations
Domain
Financial Services / Consumer Lending / Digital Marketing
Required skills
SQL, strategic business analysis, quantitative and analytical techniques, exploratory data analysis, vendor management, cross-functional collaboration, risk assessment, compliance adherence
Preferred skills
SAS, Salesforce Marketing Cloud, direct marketing of banking offers, digital marketing and email deployment, optimization experience, understanding of legal/regulatory environment, consumer lending experience
Technologies
Proprietary Marketing Platform, CRM focused environment, campaign management software toolset, 3rd Party Vendor systems
Responsibilities
Manage offer targeting and implementation across multiple channels; Educate marketing partners on new toolsets and develop campaign strategies; Provide insight-driven recommendations to optimize strategies; Work hands-on coding within the Proprietary Marketing Platform; Direct oversight of List Processing Vendor team; Liaise with Marketing Program Managers, Analytics, and Risk to develop business requirements; Participate in Strategy meetings and daily Scrums
Seniority
Senior, hands-on IC with strategic decision-making latitude
