Head of Retailer Product Marketing
Core
Own retailer product marketing strategy, positioning, and go-to-market execution to grow share of wallet for independent retailers on the Faire platform.
Role type
Head of Retailer Product Marketing (Manager)
Builds
Retailer-facing product narratives, 'Opening Soon' acquisition motion, and multi-channel GTM campaigns for complex retailer products.
Domain
Technology wholesale platform / Retail / SaaS
Deliverable
product features
Required skills
Product marketing leadership, GTM ownership for complex products, team building and coaching, cross-functional partnership, market research design, AI adoption and modeling, data-driven decision making
Preferred skills
Retail or SMB experience, two-sided marketplace background, high-growth scaling environment experience, STEM/consulting/finance background
Technologies
Enterprise AI tools
Responsibilities
Set retailer narrative strategy and messaging; Lead 'Opening Soon' acquisition initiative; Own end-to-end go-to-market for complex retailer products; Lead and develop a team of product marketers; Partner with Product, Revenue, and Ops leaders; Design and run research to validate positioning
Seniority
Senior, hands-on IC with management responsibilities
