Marketing Analytics Lead
Core
Hands-on analyst supporting Product Marketing with strategic analysis, campaign impact measurement, and translating data insights into narratives to influence marketing strategy.
Role type
Marketing Analytics Lead
Builds
Dashboards, reports, and experimental frameworks to track marketing KPIs and measure business impact.
Domain
Ride-sharing / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data analysis, A/B testing, marketing metrics definition, data visualization, Python or R, Excel/Google Sheets
Preferred skills
Multi-media modeling, attribution modeling, experiment design
Technologies
Tableau, Looker, SQL, Python, R, Excel, Google Sheets
Responsibilities
Perform data analysis using first and third-party data to draw actionable conclusions; Conduct deep-dive analyses to measure campaign effectiveness and ROI; Build and maintain dashboards tracking key marketing KPIs; Design experiments to test hypotheses and measure business impact; Define and track key marketing metrics over time; Translate insights into cohesive narratives for non-technical stakeholders.
Seniority
Mid-level, hands-on IC
