Digital Marketing Coordinator
Core
Execute digital marketing initiatives including email campaigns, social media publishing, and marketing automation workflows to drive brand awareness and pipeline growth.
Role type
Digital Marketing Coordinator
Builds
Email campaigns, landing pages, automation workflows, and social media content
Domain
Digital Marketing / B2B Industrial Software
Deliverable
product features
Required skills
Email marketing, marketing automation, social media management, campaign scheduling, audience segmentation, CRM management, data reporting, cross-functional collaboration
Preferred skills
Salesforce Pardot, SEMrush, LinkedIn Campaign Manager, Google Analytics, Generative AI tools
Technologies
Salesforce Account Engagement (Pardot), SEMrush, Salesforce (SFDC), LinkedIn Campaign Manager, Google Analytics, Microsoft Excel, Claude, ChatGPT
Responsibilities
Build, test, schedule, and deploy email campaigns and landing pages; manage audience segmentation and list management within automation platforms; monitor campaign performance and prepare optimization reports; coordinate campaign calendars and assets with design and content teams; partner with Sales and Business Development to support integrated marketing initiatives.
Seniority
Mid-level, hands-on IC
