Marketing Manager
Core
Develop and execute integrated annual and quarterly marketing plans for a subsidiary Business Unit (Firstbase), driving measurable pipeline and revenue growth through digital, events, content, and enablement channels.
Role type
Individual contributor marketing manager (B2B SaaS)
Builds
Integrated marketing campaigns, go-to-market initiatives, and product launches for a specific subsidiary
Domain
B2B SaaS, technology, subscription commerce
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market planning, campaign management, KPI and funnel metrics analysis, A/B testing, stakeholder management, cross-functional collaboration, business acumen, AI tool utilization
Preferred skills
Experience in telecom or services, managing external contractors/agencies, identifying cross-sell opportunities
Technologies
AI tools for productivity
Responsibilities
Develop integrated marketing plans, own campaign strategy across channels, lead product launches, establish and measure campaign KPIs, translate business priorities into marketing programs, manage external partners, present results to stakeholders, refine programs based on data and customer insights
Seniority
Mid-level, hands-on IC