Product Marketing Manager
Core
Define product positioning, GTM strategy, and narratives for digital asset infrastructure products to drive adoption among financial institutions.
Role type
Product Marketing Manager
Builds
Digital asset custody, trading, staking, and settlement services for institutions
Domain
Fintech / Digital Assets / Crypto
Deliverable
product features
Required skills
Product marketing strategy, GTM execution, competitive intelligence, sales enablement, cross-functional leadership, storytelling, ambiguity navigation, AI tool usage
Preferred skills
Experience in crypto, fintech, banking, or high-growth technology
Technologies
AI tools for research, analysis, and content creation
Responsibilities
Develop differentiated product positioning and narratives; Own end-to-end GTM strategy and product launches; Conduct market and competitive intelligence; Create sales enablement materials; Lead cross-functional initiatives between Product, Sales, and Marketing; Define company narrative for public relations and investor relations
Seniority
Mid-Senior, hands-on IC