eCommerce Specialist
Core
Optimizing online conversion, enriching product content, and delivering website enhancements to drive commercial results for a BigCommerce site.
Role type
eCommerce Specialist (Marketing & Digital)
Builds
BigCommerce website features, product content, and conversion optimization initiatives
Domain
Retail eCommerce / Digital Marketing
Deliverable
product features
Required skills
BigCommerce, GA4, Conversion Rate Optimization (CRO), Product Catalog Management, SEO, Google Merchant Centre, Data Analysis, Project Management
Responsibilities
Analyze website performance and customer journeys using GA4; Recommend and implement CRO initiatives across product pages, category pages, mobile UX, cart and checkout; Audit and enhance product catalogue content, attributes, specifications and SEO elements; Develop content standards and processes to support ongoing catalogue management; Support website feature development by prioritizing improvements and preparing clear briefs for developers; Build ecommerce reporting dashboards and validate ecommerce tracking accuracy.