Product Marketing Director, Lakewatch
Core
Define and execute GTM strategy for Lakewatch, an agentic SIEM unifying security, IT, and business data for AI-powered detection, investigation, and response.
Role type
Senior Product Marketing Director
Builds
Lakewatch (native cybersecurity application on Databricks Platform)
Domain
Cybersecurity / Security Analytics / Enterprise Software
Deliverable
product features
Required skills
GTM strategy for new/early-stage products, positioning and storytelling for security practitioners and business stakeholders, cross-functional partnership with product and engineering, global sales and partner enablement, ecosystem collaboration, data-driven funnel optimization
Preferred skills
Experience in enterprise cybersecurity software, security operations, SIEM/security analytics
Technologies
Databricks Platform
Responsibilities
Define and execute GTM strategy to drive new logo acquisition and expansion; Establish narrative and positioning to increase adoption and win rates; Drive thought leadership and analyst engagement; Deliver high-impact product and feature launches; Build and scale sales plays and enablement; Grow partner-sourced pipeline; Optimize GTM performance using data and customer feedback
Seniority
Director, hands-on IC
