Marketing Operations Manager
Core
Manage systems, processes, and insights powering member engagement, ensuring technology, data, and campaigns work seamlessly to deliver exceptional member experiences.
Role type
Marketing Operations Manager
Builds
Marketing technology ecosystem, digital channels, member portal, and member engagement initiatives
Domain
Not-for-profit healthcare protection / Member services
Deliverable
dashboards & analysis
Required skills
Marketing operations leadership, MarTech stack management, marketing automation, digital advertising, data analytics, team leadership, project management, budget management, vendor management
Preferred skills
Strategic thinking, hands-on delivery, commercial acumen, stakeholder presentation
Technologies
MarTech stack, marketing automation platforms, digital advertising platforms, reporting dashboards
Responsibilities
Optimize lead management, segmentation, campaign tracking, and database health; Manage the MarTech stack, website, and member portal; Develop and execute marketing automation and member engagement initiatives; Deliver insightful reporting, dashboards, and ROI analysis; Manage marketing projects, budgets, vendors, and a high-performing team
Seniority
Mid-Senior, hands-on IC with team leadership
