Director, Product Planning-ASIC/SoC
Core
Drive business development and product definition for semi-custom ASICs, SoCs, and FPGAs, focusing on winning strategic custom projects and shaping long-term business in embedded markets.
Role type
Director, Product Planning (Business Development)
Builds
Semi-custom ASICs, custom SoCs, custom FPGAs, and derivatives of mainstream AMD standard products
Domain
Semiconductor industry, embedded computing, custom silicon design
Required skills
Strategic deal pursuit, executive relationship management, technical solution development, cross-functional team leadership, financial modeling, business planning, contract negotiation
Preferred skills
Semiconductor business development experience, chip architecture knowledge, large-scale customer engagement management, strategic business plan development
Technologies
ASIC, SoC, FPGA, IP, chiplets, packaging, design ecosystems
Responsibilities
Partner with business units and sales teams to target and secure high-value custom opportunities; Lead proposal development and manage the large-deal sales process; Collaborate with architects to define scope (die area, power, IP, packaging, software); Organize workshops to align on strategy; Oversee architecture design-to-cost efforts including COGS, NRE, power, and schedule trade-offs; Craft a 5-year business plan including growth targets and technology roadmap
