Manager, Digital Marketing
Core
Lead integrated digital marketing and demand generation, designing campaigns across email, automation, search, and paid media to drive measurable outcomes.
Role type
Manager, Digital Marketing
Builds
Integrated digital campaigns, lead generation processes, and optimized customer journeys
Domain
Digital Marketing / Demand Generation
Deliverable
product features
Required skills
Digital campaign strategy, Marketing automation (Salesforce), Email marketing, WordPress management, Paid media management, Data analysis, Project management
Preferred skills
Search marketing, Audience targeting, A/B testing, Budget allocation
Technologies
Salesforce Marketing Cloud, WordPress, LinkedIn, Meta, Google
Responsibilities
Translate organizational priorities into integrated digital channel plans; Own end-to-end digital journey from exposure to conversion; Build and manage email campaigns in Salesforce; Edit and create website pages on WordPress; Develop lead generation initiatives like webinars and resources; Optimize digital strategies using performance data; Collaborate with agencies on paid media strategy; Establish structured testing programs; Recommend budget allocations based on performance; Deliver monthly performance reporting.
Seniority
Manager, hands-on leadership
