Senior Field Marketing & ABM Manager
Core
Own ABM strategy and field marketing programs to win influential institutional real estate firms through events, executive outreach, and coordinated sales plays.
Role type
Senior Field Marketing & ABM Manager
Builds
Account-based marketing programs, executive dinners, roundtables, and industry convenings for institutional real estate investors
Domain
B2B SaaS / Commercial Real Estate / Proptech
Required skills
ABM strategy, account tiering, event management, executive relationship building, pipeline reporting, Salesforce, Marketo, LinkedIn, ABM platforms (6sense/Demandbase/Dreamdata)
Preferred skills
SaaS marketing to enterprise/institutional buyers, commercial real estate or proptech experience
Responsibilities
Own ABM strategy and account tiering; Partner with account executives on strategic account plans; Own events portfolio and budget from conferences to hosted dinners; Run pre- and post-event plays with SDRs and AEs; Report on target-account engagement and influenced pipeline
Seniority
Senior, hands-on IC