Field and Events Marketing Manager
Core
Own strategy, execution, and measurement of field and event marketing initiatives to drive engagement, pipeline, and revenue for an Industrial AI company.
Role type
Field and Events Marketing Manager
Builds
In-person and virtual events (trade shows, conferences, roadshows, webinars) and field campaigns
Domain
Industrial AI / Manufacturing
Deliverable
product features
Required skills
B2B field and event marketing strategy, end-to-end event planning and logistics, sales alignment and enablement, ABM program integration, budget management and vendor negotiation, marketing technology proficiency, data analytics and ROI measurement
Preferred skills
Experience in fast-paced, high-growth environments
Technologies
Salesforce, Marketo, HubSpot, Zoom/Webex
Responsibilities
Design and execute comprehensive field and events strategies; manage vendor relationships and event production details; collaborate with sales and demand generation teams; define success metrics and track ROI; manage event budgets and forecast spend
Seniority
Mid-Senior, hands-on IC
