Senior Planner / Strategist
Core
Shape strategic direction for four leading pet care brands by uncovering consumer insights, authoring creative briefs, and defining global brand and communication strategies.
Role type
Senior Brand Strategist / Planner
Builds
Global Master Toolkits, brand platforms, and campaign architectures for pet care brands
Domain
FMCG / Pet Care / Consumer Lifestyle
Required skills
Global brand strategy, audience insight generation, creative briefing, cross-cultural communication, strategic storytelling, workshop facilitation, data interpretation
Preferred skills
FMCG/CPG sector experience, multi-brand portfolio management, Spanish language proficiency
Technologies
GWI, social listening tools, audience data platforms
Responsibilities
Partner with client Global Marketing Leads to define overarching brand and campaign strategies; Architect Global Master Toolkits and campaign architectures; Uncover consumer behaviors and cultural trends to translate into human insights; Craft inspirational creative briefs and lead briefing sessions; Establish consultative relationships with client brand teams; Collaborate with Strategy Director to establish strategic frameworks and methodologies
Seniority
Senior, hands-on IC