Senior Marketing Manager - Public Sector
Core
Execute marketing programs to drive qualified pipeline for Public Sector sales teams through integrated campaigns, webinars, email nurtures, and direct mail.
Role type
Senior Demand Generation Manager (Public Sector)
Builds
Demand generation campaigns and content for public sector clients
Domain
B2B SaaS / IoT / Public Sector
Required skills
Demand generation, growth marketing, data analytics, cross-functional collaboration, stakeholder management, public sector experience, campaign management
Preferred skills
B2B tech marketing, AI tools usage, content creation, ON24, Marketo
Technologies
ON24, Marketo
Responsibilities
Forecast and measure impact of demand generation activities on sales pipeline and revenue; Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and trade shows; Strategize and execute email campaigns, engagement and nurturing, advertising, and sales enablement; Collaborate with cross-functional teams to execute go-to-market motion
Seniority
Senior, hands-on IC