Founding Growth Manager
Core
Lead paid marketing programs to drive new users to Joon's game-based digital therapeutic platform for pediatric behavior disorders.
Role type
Founding Growth Manager (Paid Marketing Lead)
Builds
User acquisition campaigns, brand positioning, and organic content strategies for a digital health platform.
Domain
Digital Health / Pediatric Behavioral Disorders
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social media strategy, A/B and multivariate experimentation, data-driven campaign optimization, creative strategy development, SEO and content marketing, cross-functional collaboration
Preferred skills
Experience scaling growth in parenting consumer or digital health space, expertise with Google and Pinterest platforms, organic social media growth
Technologies
Meta, TikTok, Google Ads, Pinterest
Responsibilities
Own paid marketing strategy and execution across social and search channels; drive creative strategy and manage external design partners; lead data-driven experimentation to map customer paths; create performance reports and dashboards; develop organic marketing strategies including TikTok/Reels and SEO; align growth strategies with business objectives
Seniority
Senior, hands-on IC