Senior Product Marketing Manager, Workflows
Core
Own the go-to-market strategy for the Workflows product pillar, guiding customers from a blank page to finished agreements and forming the foundation for AI agents.
Role type
Senior Product Marketing Manager (Workflows & AI)
Builds
Positioning and messaging for workflows as a product family; AI narratives for agent preparation and automation; product discovery and sales enablement.
Domain
B2B SaaS / Document workflow automation / AI agents
Deliverable
product features
Required skills
B2B SaaS product marketing, workflow/automation/process software marketing, hands-on AI fluency, customer research, product roadmap partnership, launch planning, adoption strategy
Preferred skills
Experience marketing to business users and operators, ability to explain complex processes simply, comfort in messy environments, discipline on measurement
Technologies
None explicitly listed
Responsibilities
Run research mapping customer jobs to specific workflows; build positioning and messaging for workflows; define AI narratives for agents and automation; partner with Product/R&D on roadmap and launch sequencing; shape product discovery and sales enablement; plan launches with in-product guidance and training; drive adoption and expansion campaigns
Seniority
Senior, hands-on IC
