Field Marketing Specialist
Core
Architect and operate the global demand engine to introduce emerging technology solutions to the enterprise market, transforming new products and acquisitions into measurable pipeline.
Role type
Senior B2B Field Marketing Specialist (Emerging Technologies)
Builds
Global multi-channel ABM campaigns, modular field marketing toolkits, and playbooks for regional teams.
Domain
Enterprise technology, cloud infrastructure, SaaS, AI hardware supply chain
Required skills
B2B demand generation, account-based marketing (ABM), cross-functional stakeholder management, marketing automation, CRM analytics, attribution modeling, global collaboration
Preferred skills
Experience in agile incubation units, adaptability in ambiguous environments, experimentation with novel program formats and AI tools
Technologies
Marketo, Salesforce
Responsibilities
Execute global multi-channel ABM campaigns across digital, email, and live programs; Package high-impact, modular field marketing toolkits and playbooks; Connect program investments to account progression and revenue using CRM analytics and attribution models; Lead operational integration of emerging solutions into global marketing engine
Seniority
Senior, hands-on IC
