CRM Manager
Core
Own the growth, planning, and operations of owned marketing channels (email, push, SMS, in-app) to drive customer frequency, retention, and revenue.
Role type
Senior CRM Manager (Comms, Offers & Lifecycle)
Builds
Integrated comms and offer plans, campaign operating systems, and audience segmentation strategies.
Domain
Restaurant / Consumer Goods / Marketing Technology
Required skills
CRM strategy, channel management, campaign operations, audience segmentation, offer strategy, SQL, BI tools, experiment design, incrementality analysis, automation, AI decisioning
Preferred skills
Loyalty program management, restaurant/retail industry experience, Braze, SessionM, Hightouch
Technologies
Braze, SessionM, Hightouch, SQL, BI tools
Responsibilities
Define channel OKRs and success metrics; translate marketing calendar into integrated CRM plans; build and maintain campaign operating systems; refine offer strategy and lifecycle programs; lead campaign planning and execution; manage platform partner relationships; drive automation and AI in marketing workflows.
Seniority
Senior, hands-on IC