Product Marketing Manager (B2C)
Core
Drive cross-sell and upsell strategies to increase attach rates, member engagement, and ARPU for new products in CLEAR's travel portfolio.
Role type
Product Marketing Manager (B2C)
Builds
Multi-channel campaigns, personalized member journeys, and product launch strategies for subscription add-ons.
Domain
Travel technology / Consumer services / Subscription economy
Deliverable
product features
Required skills
Product marketing strategy, cross-sell/upsell execution, multi-channel campaign management, lifecycle marketing, audience segmentation, A/B testing, pricing and bundling strategy, stakeholder alignment
Preferred skills
Experience in subscription, DTC, consumer tech, fintech, or travel; ability to operate with ambiguity
Technologies
In-app, email, paid media, CRM, analytics tools
Responsibilities
Develop positioning and creative briefs for new products; Own product marketing strategy for cross-sell/upsell campaigns; Partner with Lifecycle Marketing to design personalized member journeys; Identify behavioral signals to optimize targeting and offers; Design experiments to increase conversion and ARPU; Collaborate on pricing, bundling, and in-product placement strategies; Align cross-functional teams on campaign briefs and success metrics
Seniority
Mid-Senior (5+ years experience)