Sr. Associate, Marketing Product Operations
Core
Connect the Retention Marketing organization with tools, systems, and data; become an expert in CRM tools to train operators, document workflows, and partner with Product/Engineering to define requirements and influence the roadmap.
Role type
Senior Product Marketing Operations Associate (CRM)
Builds
Frictionless campaign-building processes for CRM teams; documentation and training materials; migration programs for new tools.
Domain
Marketing Technology / Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM platform expertise (Braze, Salesforce, Iterable), program management, capacity planning, forecasting, documentation creation, training/enablement design, cross-functional partnership
Preferred skills
Product GTM knowledge, DS/Analytics collaboration, multi-brand/audience experience
Responsibilities
Identify friction in tooling and processes alongside CRM operators; Create and maintain documentation for CRM operators; Design and deliver enablement and training; Program-manage migrations to new tools including capacity planning and forecasting; Build processes from scratch where needed
Seniority
Senior, hands-on IC