Marketing Lead
Core
Drive planning and execution of marketing programs to translate company growth priorities into market stories, campaigns, and sales enablement.
Role type
Marketing Lead (Strategic & Hands-on)
Builds
Integrated marketing campaigns, sales enablement materials, customer proof programs, and digital content.
Domain
Technology Solutions (AI, Cloud, Data, Product Development)
Deliverable
product features
Required skills
Campaign planning, messaging architecture, integrated campaign management, demand generation, sales enablement, content strategy, brand management, partner marketing, digital conversion optimization, budget management, team leadership.
Preferred skills
Experience with account-based marketing, thought leadership, event management, AI-enabled workflows.
Technologies
Web, email, social media, paid media, webinar platforms, marketing automation tools, CRM systems.
Responsibilities
Develop annual/quarterly marketing plans aligned with business goals; build messaging architecture connecting company story and solutions; lead integrated campaigns across web, email, events, and partner channels; guide creation of blogs, case studies, white papers, and presentations; manage partner marketing activities and joint campaigns; oversee sales enablement materials; manage website content and digital performance; establish content governance and lifecycle processes; define and monitor marketing KPIs; manage marketing budget and vendors; lead and coach the Marketing Coordinator.
Seniority
Mid-Senior, hands-on IC with leadership responsibilities
